I adhered closely to Headspace's visual language found in their branding guidelines for this project. Rather than creating a whole new aesthetic, the challenge was understanding and applying their visual system in not only the animations but also the overall tone and narrative style. By creating a sense of scale inside the illustrations, environments felt dreamlike with depth and dimension despite their simple and flat vector constructions.

A social media carousel was developed as a part of the creative media strategy. They were designed to be minimalistic and engaging without adding to the visual overwhelm of short form media to keep in line with the goal of providing a calm, soothing experience for young adults that frequent Instagram at night.